Enigin Media

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The newspaper world has been going through painful changes over recent years,

Falling reading figures, of the papers that is, and declining advertising sales has produced a pincer movement meaning many have been fighting a losing battle. With the internet then pouring over the top of the trenches like American troops arriving late into a world war, the newspaper publishers seem to be on their knees.

They have combated bravely with their own internet presence, but the basic rule that you provide “free” services, yes I understand web advertising etc., it has further eaten into falling budgets. More and more papers are now trying to charge for online access - which with the advent of mobile technology they have had to do something.

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Is COP17 much Cop?

Over the past couple of years the UN climate change summits have been covered by the media to a high degree - but this years vital COP17 conference, currently taking place in Durban South Africa, seems to be slipping through the cracks - media wise at least.

In the UK the new is dominated by the financial crisis in Europe and the UK, which is taking the forefront of media coverage - which makes sense as the future of the planet seems to be of little concern to many countries as the Eurozone collapses, with countries falling into oblivion!

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Enigin Media - Remember the Spin

“A lack of international will means the chances of bringing climate change under control may already be “slipping out of reach”, scientists have warned” - So warned a news report recently.

With COP17 dues this seems to be a apt warning.

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COP17 Looms

Being concerned with energy efficiency all here at Enigin are getting ready for the upcoming UN Climate Change Conference in Durban South Africa (28 November to 09 December 2011), COP 17.

Although the focus of discussions will be about combating climate change in every aspect we understand the importance of improving energy efficiency is a major weapon in this combat.

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The Media & The Future

IT is not news anymore but it is ongoing - the web as a news medium is killing traditional news sources, primarily newspapers.

Is this the case - I think it is, but not just for news content. To be honest if you want in depth, well researched content then pick up a quality newspaper. Recently the future of the New York Times has been raised, with the paper stating it is doing better than ever, while the figures do not reflect this. So will the Web kill the newspaper?

If you want up to date, as it happens news, turn on the TV or radio, the content will not be as deep but you get the news first.

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Saving Energy And Money With Enigin Products

When we know that almost half of a business’ energy cost are answerable to lighting alone, saving energy is instantly sounding interesting!

Yet, lighting is not the only energy-sourcing element, when you consider things such as air conditioning for example. As for grocery/food related businesses, a large strain is put on the profit margins because of the energy consumed by refrigeration!

Energy efficient systems, which Enigin offer worldwide, are a key response to this problem!

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When the Wind Blows - so does the Media

Hurricane Irene has now come and gone and provided and interesting study in modern media coverage.

At Enigin we are always aware of the importance of the media, the way they can alert people to the importance of energy efficiency and global climate change, with the urgency needed to reduce energy waste and carbon emissions.

So it is interesting to see how the media reacts to large events, particularly climatic ones - that seem to be coming wider spread due to global warming - and this past weekends Hurricane Irene coverage was interesting.

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Enigin - Political Correctness of World’s Awareness Ads

When tackling the burning issue of global warming, marketers sometimes resort to politically incorrect methods to face the challenge of encouraging energy efficient solutions to a divided audience.

Enigin are an energy efficiency service provider and, as such, are subject to being impacted on by the outcomes of advertising campaigns encouraging consumers to do their bit for the environment and use energy saving products.

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This is the Walking Enigin News

WE live in a 24/7 society - so we are led to believe - and the media tell us that this is the case, then they go and fulfill the need they tell us we all have for continual rolling news.

Was the advent of CNN or some other station - I am not sure and I am not sad enough to spend time finding out - but at some point over the last 15 years suddenly news on the telly changed from set times (6pm, 10pm midnight etc. or hourly on the radio) to the rolling new we have all got used to.

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Enigin Energy Efficiency Can Reduce Climate Damage

Enigin have been helping curb carbon emissions for businesses worldwide and one must be aware that businesses account for no less than a third of the world’s total harmful emissions leading to climatic changes.

What Enigin do is give businesses the opportunity to save money by using energy efficient products that consume less energy to function. And this also entails fewer emissions, as less energy is sourced for the business to run.

Enigin solutions are particularly essential when considering that climate change is occurring at a very rapid pace.

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