Enigin Media

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The newspaper world has been going through painful changes over recent years,

Falling reading figures, of the papers that is, and declining advertising sales has produced a pincer movement meaning many have been fighting a losing battle. With the internet then pouring over the top of the trenches like American troops arriving late into a world war, the newspaper publishers seem to be on their knees.

They have combated bravely with their own internet presence, but the basic rule that you provide “free” services, yes I understand web advertising etc., it has further eaten into falling budgets. More and more papers are now trying to charge for online access - which with the advent of mobile technology they have had to do something.

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Is COP17 much Cop?

Over the past couple of years the UN climate change summits have been covered by the media to a high degree - but this years vital COP17 conference, currently taking place in Durban South Africa, seems to be slipping through the cracks - media wise at least.

In the UK the new is dominated by the financial crisis in Europe and the UK, which is taking the forefront of media coverage - which makes sense as the future of the planet seems to be of little concern to many countries as the Eurozone collapses, with countries falling into oblivion!

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The Media & The Future

IT is not news anymore but it is ongoing - the web as a news medium is killing traditional news sources, primarily newspapers.

Is this the case - I think it is, but not just for news content. To be honest if you want in depth, well researched content then pick up a quality newspaper. Recently the future of the New York Times has been raised, with the paper stating it is doing better than ever, while the figures do not reflect this. So will the Web kill the newspaper?

If you want up to date, as it happens news, turn on the TV or radio, the content will not be as deep but you get the news first.

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When the Wind Blows - so does the Media

Hurricane Irene has now come and gone and provided and interesting study in modern media coverage.

At Enigin we are always aware of the importance of the media, the way they can alert people to the importance of energy efficiency and global climate change, with the urgency needed to reduce energy waste and carbon emissions.

So it is interesting to see how the media reacts to large events, particularly climatic ones - that seem to be coming wider spread due to global warming - and this past weekends Hurricane Irene coverage was interesting.

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Enigin - Political Correctness of World’s Awareness Ads

When tackling the burning issue of global warming, marketers sometimes resort to politically incorrect methods to face the challenge of encouraging energy efficient solutions to a divided audience.

Enigin are an energy efficiency service provider and, as such, are subject to being impacted on by the outcomes of advertising campaigns encouraging consumers to do their bit for the environment and use energy saving products.

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Enigin Energy Efficiency Can Reduce Climate Damage

Enigin have been helping curb carbon emissions for businesses worldwide and one must be aware that businesses account for no less than a third of the world’s total harmful emissions leading to climatic changes.

What Enigin do is give businesses the opportunity to save money by using energy efficient products that consume less energy to function. And this also entails fewer emissions, as less energy is sourced for the business to run.

Enigin solutions are particularly essential when considering that climate change is occurring at a very rapid pace.

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Enigin Training can help with Marketing

AT Enigin plc we rely on good marketing and encourage the Enigin Distributor network to do the same when they come for Enigin Training.

We try to teach in Enigin Training that talented, observant, and clever marketing can make it much easier for their sales team to succeed.  Good marketing is a real asset, and companies that use good marketing always win more deals than those that don’t.

But, there are plenty of marketing groups out there who have, well, gotten a bit too big for their boots and although they should be leading marketing lights, they set a bad example.

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Mark Zuckerberg tells G8 not to Regulate the Web

By Steve Hill

I have reported recently on the power of the internet in overthrowing governments, let alone in helping business.

At Enigin we rely on the web to operate much of our business, as do Enigin Distributors, but does it need regulating? That has been a question that has been raised at the G8 Summit in France and Mark Zuckerberg (Mr Web) has challenges this view.

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Shaky Video Changing the World

Syria and Yemen are currently in turmoil as another Islamic country faces demonstartaions and unrest - which we see through shaky video.

I wrote a post recently, on another blog, about the power of social networking and mobile connections to mobilise ‘the people’ as had been seen in Tunisia, Libya and Egypt, it seems to have now spilled over into even more extreme and powerful middle eastern states.

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Saving Energy With Enigin Means Making Real Savings

Governmental proposals are being drafted and presented around the world, regarding implementing a tax system for carbon.

Let’s take France for example, with president Nicolas Sarkozy, who attempted to submit his carbon tax proposal, seeing it as a leading initiative in the climate change battle. Mr. Sarkozy’s proposition was however turned down by council, who rightly judged the conditions as too lenient for the country’s largest emitters: the tax scheme contains a vast number of exemptions, mostly favorable to the most polluting industries, which seems to defeat the purpose of even attempting to reduce CO2 emissions…

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