They will start searching the office now to try and find which broom cupboard has been converted to studio space, bu they will not find anything.

It is offsite, truly offsite as it is a virtual TV Station, and internet TV Station where we can broadcast live and recorded material and set up schedules that we could then release for either subscribers or the general public to navigate to and with the content and adverts we wanted to put out there - all fairly simple as well.

This piece of news is interesting but internet TV is now hardly revolutionary - it has been around for ages, in internet years anyway - at least two or three years on any serious basis and longer if you think of uploaded amateur videos.

But now that the television companies have got behind internet TV productions it has really taken off.

You can catch-up on missed programmes, you can watch programmes live and all without a telly.

I was working on a few Enigin news stories and features the other evening and had a live European soccer final playing on my other computer broadcast from a UK TV station - great but how things have changed.

This move towards internet coverage does not seem to be the threat that internet coverage is for newspapers - if anything it seems to be an advantage.

News coverage is very well catered for now by the news channels - you can watch it on your computer or smart phone and for commercial channels it can now broadcast it’s advertising further and hence charge more.

Currently we are getting the TV companies general broadcast but how long will it be before the online live broadcast will actually benefit from Google’s smart advertising by targeting adverts towards your search habits? This will make it very powerful and no doubt hit the traditional press very hard.

Already re-runs on the internet can be come with targeted adverts and live broadcasts often require you watch an advert before you can get the live content.

Radio services, such as Spotify, already provide free music that you can choose but will be interrupted by commercials - I expect this maybe an avenue that more and more television will follow.

On the other front of course, and going back to Enigin TV, it is simple, cheap and can be effective to set up your own TV channel on the web. Sharing knowledge and points of interest with potential clients and interested parties along with your own adverts and marketing messages can be a powerful tool.

So watch this space - maybe if Enigin decides to we will start broadcasting Enigin TV in the not too distant future - even live!

With Copehagen last December, the Climate Change science leaks and strong opinions by both tree huggers and SUV driving conservatives. It is expected to see the headlines declaring the varied views and sensational utterances of the various groups - but this is not the shift I am referring to.

What has changed is the amount of news there is from around the world about energy efficiency, renewable energy, energy security, energy conservation and energy saving initiatives. This is rarely headline news but it has grown in quantity hugely.

Some headlines are being made, Venezuela and Pakistan recently taking draconian measures to reduce energy use as a case in point. But mainly it is just so much is going on out there that everyday there are lots of news items on saving energy in one way or another.

I have noticed this as I watch out for appropriate news to share with people interested in Enigin’s energy saving solutions as we provide a news service to three web sites and multiple blogs. 18 months ago it was a real case of digging for some energy saving news just twice a week, now I do it twice a day, although some days are a little thin for our more specific needs at Enigin, generally I have too many stories!

Despite what people may feel about climate change, global warming or whatever you want to label it the reality is that governments, authorities and businesses are doing something as they realise they have to.

Enigin are at the forefront of an exciting and expanding business.

Was the advent of CNN or some other station - I am not sure and I am not sad enough to spend time finding out - but at some point over the last 15 years suddenly news on the telly changed from set times (6pm, 10pm midnight etc. or hourly on the radio) to the rolling new we have all got used to.

Aligned now with the internet we can get news from anywhere at any time, we can even be ahead of the news if we make use of Twitter, as people in newsworthy regions and events post practically live from the front line.

So much information so little time.

The problems evolve from the overkill - even a fascinating story that grips begins to lose all appeal after you have heard the same item over and over again. Particularly as the constant coverage sees little movement of the story.

You end up getting updates based on the slightest change, with reports such as: “The press secretary did just walk along the corridor so we expect to see the Premier any moment for this press conference.” That is real news!

Then to provide the background we get the expert wheeled out - usually someone who knows a little about the point or people in the news, they possibly worked in the particular location or spot several years ago, but now they are an expert and we have to hear this person drone on about something they seem to know little about.

To interact with the audience they are invited to text and email their opinions - that isn’t news, that is allowing all us to vent our feelings and I do not want to here what Mrs Miggins thinks of climate change.

I thought it would be funny to do a spoof of this with one of our Enigin Videos - do an Enigin News item like they do on the TV - a big screen behind the presenter with the requirement that he no longer sits behind his desk but has to walk up and down, as if that makes any sense. On second thoughts we will forget that idea.

The main political parties have had to refer to climate change and energy efficiency throughout their electoral campaigns - what a difference from the last election 2005, it was not the hot topic it is now.

It just shows how quickly things change, but most UK parties tend to want to do something about climate change and energy efficiency, it is isn’t a political hot-potato as it is in other countries, there seems to be a general acceptance that we need to become energy efficient.

As we head into the last week of campaigning before the actual election, May 6, it will not go away and whoever takes on the mantle of governing, or shares in it in a hung parliament, will at least make efforts to keep to the nations commitment on reducing harmful emissions.

This is good new for Enigin as we strive to help businesses and organisations to become energy efficient.

“ALL work and no play, make Jack a dull boy” - I don’t know who Jack is, but that is the way the saying goes and is a truism.

You need to balance work and leisure, too much of either is bad for you, hence at Enigin many of us, mainly the men I might add, are into football (soccer for our American cousins), whether watching or playing.

Even at the grand old age of 54 I still get out on the rubber crumb pitch of our local five-a-side centre on Monday nights to allow the young lads to run around me while I wait for my legs to react, I’m young at heart at least.

Amongst the staff at Enigin there are those that are eager to kick a ball - one director (who will remain nameless) will try and wriggle out of meetings on certain nights because that’s when he plays football!

Amongst the staff at Enigin there are also rivalries based on the pro teams they follow - Arsenal, Everton, Tottenham Hotspur to name a few of the top level English teams, let alone out local pro team Plymouth Argyle, who are struggling to stay in the second tirer of the English Leagues currently.

But this time of year the tension is building as the season is entering its final weeks. Championships, relegations and cup competitions across Europe will be settled meaning their will be nervous fans and teams out there each week.

When all that finishes then we will look forward to the greatest single sport event on earth - the World Cup in South Africa - it promises to be a good couple of months for soccer fans, and then the season will start again.

Is this the case - I think it is, but not just for news content. To be honest if you want in depth, well researched content then pick up a quality newspaper.

If you want up to date, as it happens news, turn on the TV or radio, the content will not be as deep but you get the news first.

Hence the print media is being killed by the speed in which news is delivered, TV I would suggest followed by the web, and then by the general lack of desire for real news.

What do I mean by that, a lack of desire for real news?

Quality papers have been struggling for many years to keep their readership at a profitable level, thay have been losing out to the more sensational newspapers, tabloids, red tops or whatever they are called in your region of the world.

We live well and truly in a sound bite generation - people want snippets and the web and TV provide that - cutting well and truly into the newspapers readership figures.

Not that newspapers rely on their readership to make money, but the dropping numbers affect advertising revenues, which is how the papers survive.

This is the real killer for the papers when it comes to the world wide web - advertising. With the onset of Google’s Adwords, and now others, the advertising budgets of national and even more so regional and local papers has been slashed.

As a business owner you would look at the cost of an advert in the paper and then think about who will read it, of those that do read it how many will it apply to - out those how many are looking for your service or product at this moment in time.

Now compare that to web advertising, it is targeted, even geographically, to those who are looking for what you have to offer and not only that it links straight into your web site, where you can gather information and sell the service or product and do a lot more than in a static advert.

There is no way that traditional media can compete with that.

I want to see newspapers survive, I like newspapers but I must admit I buy them less and less. Newspapers are trying to fight back by publishing on the web, with the current thought of charging for content - I am not to sure if that would work.

At Enigin we encourage our Distributors to use Google Adwords, and will soon be offering a service to do it for them, as it is very powerful, works and can be easily analyzed for its effectiveness and return on investment - which after all is what business is all about.

The future fir newspapers look bleak, but don’t give up on them yet - I have a feeling they will survive, some at least.

Climate change and becoming energy efficient is a case in point, you will see papers and TV pick up the story and promote sensible energy use and environmental solutions - the next day they will run with the anti-climate change lobby and start calling people tree-huggers and alarmists.

It seems that many media organisations have an environmental journalist who promotes environmental issues while they have another journo, often the business reporter, who takes the opposite view - hence they can swing either way!

TV reports can be even worse, they generally support climate change and energy saving actions but with 24/7 news coverage we find reporters trying to make more of something than it deserves. A report live from a reporter is added to 15 minutes later when they return to him for an update, nothing else has happened but he has to embellish the story as he needs something to say - bizarre.

As always, read between the lines and work out for yourself what is actually going on - not always the easiest thing to do. Add to the reading between the lines by looking at what is happening in your own neighbourhood, has the weather changed?

Do not get caught out by the term global warming - there maybe more snow and colder winters but that is the result of the change in the climate, which is why the term climate change is more accurate.

So - do not automatically believe what you read in the paper - there is often an agenda behind the report, same for the telly, be careful out there people.

This happened only last week when it came to my notice that the on-line magazine thealternativepress.com, New Jersey’s daily environmentally-friendly all-online alternative to a local newspaper.

They carried a report that Print Tech of Mountainside, New Jersey, had taken a major leap along the road to energy conservation - how?

By installing a state-of-the-art monitoring device, the Eniscope (from Enigin), to assist in determining power factor, peak demand and a host of other indicators to pinpoint Print Tech’s current efficiency level.

The local independent Distributor had made the sale and installation and it was pleasing to see that it made the local press - providing vital publicity.

As Oscar Wilde stated: “There is only one thing in the world worse than being talked about, and that is not being talked about.”

So being mentioned all around the world in different publications, on-line and on-paper, is vital to all businesses. So thank you thealternativepress.com.

Steve Hill

Yet, lighting is not the only energy-sourcing element, when you consider things such as air conditioning for example. As for grocery/food related businesses, a large strain is put on the profit margins because of the energy consumed by refrigeration!

Energy efficient systems, which Enigin offer worldwide, are a key response to this problem!

Especially now that energy prices are soaring, seemingly endlessly, Enigin solutions are clearly essential for business owners, no matter where they are in the world or what their trade is - all business buildings need to consume energy in order to run.

Enigin have specific products designed from the latest technology available in energy efficiency to bring the most suited solution to business owners anywhere in the world. As specialists in the their field, Enigin can cater for all kinds of demand and continue to deliver great customer service.

For example, Enigin have a great energy efficient lighting system called LESS. LESS is designed to consume a lot less energy than conventional lighting and yet deliver higher performance lighting! Furthermore, LESS can respond to the amount of sunlight available in an office, adjusting its brightness accordingly and therefore saving energy whenever possible!

Enigin also have a system to eradicate energy wastage through air conditioning units, called ACES. Last but not least, Enigin can give business owners the opportunity to actually see how much energy their business is consuming with a tool called Eniscope.

Eniscope is more than a smart meter! It’s a Real Time Energy Management System which gives consumers a smart display option, presenting collected data in the form of full colored salient graphs, in the language of their choice! Eniscope works in real-time, and the information it gathers can be accessible anywhere in the world. Eniscope is able to measure and monitor energy usage, identify where exactly energy is being wasted, which in turn enables business owners to take appropriate action by installing the required energy saving equipment.

Businesses can rely on Enigin to save money on their energy bills, while at the same time enhancing their green credentials and respecting the energy efficiency standards set by governments in an attempt to reduce the effects of climate change.

Let’s take France for example, with president Nicolas Sarkozy, who recently attempted to submit his carbon tax proposal, seeing it as a leading initiative in the climate change battle. Mr. Sarkozy’s proposition was however turned down by council, who rightly judged the conditions as too lenient for the country’s largest emitters: the tax scheme contains a vast number of exemptions, mostly favorable to the most polluting industries, which seems to defeat the purpose of even attempting to reduce CO2 emissions…

It’s true that there is no real point in passing legislation that doesn’t really come close to resolving the issue at hand, and which furthermore almost insults the entire subject of reducing pollution in the first place: by making 93% of industrial emissions, except fuel based, exempt from tax, Mr Sarkozy is infuriating France’s Green Party who sees the president’s proposal as largely unsatisfactory. No real changes to CO2 emissions would be achieved and the entire scheme seems like a ploy for the government to gain financial profit.

That being said, the idea of introducing a tax for carbon is very interesting, as it would result in making energy prices rises, hence encouraging people to save as much energy as possible at home and in their workplace more importantly, to avoid spending too much on energy bills.

This is where Enigin come in - with the rise of energy prices, energy efficiency is going to be the must for all businesses. Not only do Enigin products drastically reduce the amount of energy sourced for a given appliance (lighting, refrigeration, air conditioning and motors), but they also reduce the business’ carbon footprint, which is a valuable asset at a time where all governments are trying to think of ways to dissuade business owners from polluting.

With Enigin, business owners have a guarantee that they will save money, from day 1. And as their carbon output decreases, business owners also see their green credentials go up, which will not go unnoticed by their clientele. People appreciate environmentally friendly behaviors, especially now that the world’s temperatures have started to rise, thereby showing the first real signs of global warming.

Enigin give businesses a really beneficial opportunity, to save both energy and money while lowering those nasty carbon emissions responsible for climate change.